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Cookie Policy

What are Cookies?

Cookies are small text files that are stored by the browser on your computer or mobile phone. They allow websites to store user preferences, for example your preferred language.

Cookies can be used by web servers for many reasons, but mainly it’s to identify and track users as they navigate different pages on a website and also to identify users returning to a website. You can think of cookies as providing a ‘memory’ for the website, so that it can recognise you when you come back and respond appropriately.

This in no way gives us access to your computer or any information about you, other than the data you chose to share with us.

Cookie Policy

The Whiteley Clinic website uses cookies to provide site usage information so we can better serve you when you return to our site. This will help us continue to improve and develop the services we offer.

Please note that some cookies may be essential for web functionality or to request information. Should you decide to reject cookies, the ability of the website to provide the service you request may be impaired.

We use three types of cookies on our website.

  • Session Cookies
    Session cookies are only active during the time you are using the website. As soon as you exit the site, it is deleted from your device or browser cache memory. For example, when you enter details on a form online, a cookie will be used to store the information you enter. If you then go back to a previous page, the cookie will remember the data you have entered so that you don’t have to enter this again.
  • Persistent Cookies
    These are cookies that will remain on your device after you have left the site or closed your web browser. They are typically used to remember settings.
  • Third Party Cookies
    The use of 3rd party companies to provide analytics software is common online. We use these to provide specialist software, for example Google Analytics. They use cookies to provide us with not just information about how people use our site, but also how people get to our site. This information is completely anonymous and is only used to improve our website.

You can adjust your web browser preferences to disable cookies, although this may hinder the functionality of many websites. To find out how to reject or restrict cookies, see the information below about turning off cookies.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID

They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Other Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

How do I turn cookies off?

All modern browsers allow you to change your cookie settings. These settings will usually be found in the ‘options’ or ‘preferences’ menu of your browser. If you need more information, follow the links below for specific instructions for each browser.

Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS